Created while working with McCann Johannesburg, this project involved developing a fresh concept and design for a campaign introducing Sandoz’s campaign: “Switch with Confidence.”
The creative idea centred on the theme of switching to a trusted generic medicine, brought to life through clean, confident visuals and a bold, modern layout. I designed the full presentation and brochure – from concept development to final design – ensuring the story was clear, persuasive, and aligned with Sandoz’s professional and trustworthy brand identity.