Created while working with McCann Johannesburg, this campaign promoted Mugg & Bean’s new Coffee Subscription service — built around the idea that “Coffee Subscriptions give you more.”
Working as part of the creative team, I helped conceptualise and design the visual campaign across both sit-down and takeaway experiences. The takeaway concept was designed to be modular and versatile, allowing the iconic Mugg & Bean cups to be arranged into multiple image variations — each telling a different story or highlighting a unique message. This flexible design system allowed the campaign to evolve creatively across multiple channels while staying visually cohesive.
