Created while working with McCann Johannesburg, this project involved developing a fresh concept and design for a presentation introducing Sandoz’s campaign: “Switch with Confidence.”
The creative idea centred on the theme of switching to a trusted generic medicine, brought to life through clean, confident visuals and a bold, modern layout. I designed the full presentation look and feel – from illustration to concept development, presentations and print collateral – ensuring the story was clear, persuasive, and aligned with Sandoz’s professional and trustworthy brand identity.