Created while working with McCann Johannesburg, this campaign centred on the powerful idea of the “Circle of Protection” – representing a mother’s care, strength, and love.
I designed and illustrated the hero artwork – a baby embraced by its mother’s arms forming a protective circle – to visually express warmth, safety and trust. The concept extended into a series of mother-and-child illustrations in the same style, used across campaign elements including posters, training decks, and animations, creating a cohesive and emotionally resonant visual identity.
