The DIY not Guys

The brief was to create a fun, eye-catching illustrated CI for The DIY Not Guys – two brothers with big beards and an even bigger sense of humour. Inspired by their personalities, I designed a logo featuring the brothers’ signature beards, giving the brand a friendly, recognisable face.

From there, I developed a full illustrated toolkit, creating custom drawings of DIY tools that became part of the brand language. The visual identity rolled out across business cards, social media graphics, and van branding, creating a cohesive look that’s bold, approachable and unmistakably “DIY Not Guys.”