Created while working with McCann Johannesburg, this heartfelt campaign celebrated the return of Mugg & Bean’s limited-edition Muggles Muffin – more than just a sweet treat, it became a symbol of hope for kids fighting cancer.
Working as part of the creative team, I helped conceptualise and design the campaign’s central idea: transforming Muggles into a superhero character. Using illustrated line art layered over photography, the design gave Muggles a fun, animated personality. The concept was also brought to life through animation.
