A logo evolution for one of Johannesburg’s most iconic boutique hotels. The brief was to modernise the brand while preserving its heritage and recognisable details – including the signature crest and crown. I refined the typography, evolved the logo and elevated the brands design to feel more contemporary, elegant and luxurious.

The project expanded into a full brand ecosystem, with new logos created for Fairlawns Spa, Amuse-Bouche Restaurant, Muse-Bar, FOUND Boutique, Yoga Studio, Villa Moji, Fireside Courtyard, Lazy Days & Lawn Blankets and more.

This is an ongoing creative partnership, with new brand extensions and sub-logos continually being developed as the hotel evolves.